"The Power of Hyper Local Marketing: Reaching Local Customers"

Hyper local marketing is marketing that reaches a specific geographical area - namely the area that your business happens to reside in or at least, the area that you want to target with your marketing efforts. We'll cover some local marketing strategies you can implement to stay top-of-mind with your customers. We'll also tell you why it's important to understand. We all know that marketing has changed, but most would be hard pressed to say exactly how or what to do about it. Let's dive in!

HOW HAS MARKETING CHANGED?

Today's consumer has shape-shifted. With AI being used full-on now, it seems that shoppers are turning even more to local vendors, suppliers and service providers because they feel loyal to their town, city or even state. Shoppers and users know these people and trust them. (That IS a basic tenant of marketing: People do business with people they know, like and trust.) The average age of the online consumer has also morphed a bit, which meands that how a consumer searches has also changed. So let's unpack some things, shall we?

Because the demographics for online shoppers and consumers has skewed younger, the search queries are different. Gone are the days when a few short words were typed into the search bar and people called or visited the first five results that showed up. Now searchers are asking for something "near me" - which means that being listed on map apps like Waze, Google Maps and others are important. (You ARE listed on Maps, right? You are leaving local customers out, if you're not!) Today's searchers are also not typing these search requests. They're using their voice on a mobile phone or their personal devices like Alexa or Siri, which gets us into Voice Search. Are you listed on these platforms? Again, local searches depend on your listed information showing up there or you're missing out on these vital customers. Search giants like Google and Bing use authority websites to verify your information - like website, phone number, social links, etc. - so your information needs to be up to date there too. Google and Bing are both utilizing AI in their searches to answer questions consumers ask. That means that even the businesses that typically show up in Google searches are losing up to 60% of the traffic to their websites now. That's huge! (So, is Search Engine Optimization dead? I think not. It's just morphing too. (See 10 Tips to Increase Web Traffic After Google's SGE Update) These new trends also mean that large target markets are even more saturated and the noise in the market place is deafening!

How to Shift Your Marketing

With all of these changes, getting your business in front of the right buyers seems more daunting than ever. There IS hope! We have some strategies that work really well for hyper local marketing and keeping your business in the fore front of potential customers' minds as they make buying decisions. Here's a few tips:

• Create a Free Google Business Profile: Create a what?? Yes, Google has a free Google Business Profile that lists your business directly in Google's local search database. This also gets you on Google Maps. Optimize your listings in both places.

• Optimize Your Website with Local-Specific Keywords Search Engine Optimization (SEO) isn't quite dead yet, so make sure to list cities that you serve and have city pages on your site. If you have a blog, mention the towns, like Carrollton, Douglasville and Atlanta, that you might provide services to.

• Digital Advertising That's Geotargeted Use social media ads and platform ads to target specific locations that include the audience that you want to work with.

• Use Retargeting Tactics Social media and ad platforms allow you to make use of powerful retargeting pixels in your paid ads to serve your ad up to local customers when they've been to your website or clicked on an ad that offers similar services as your company, thereby keeping you in the potential customer's view even after they've left you!

I'm Overwhelmed: How Do I Do All of This?

Of course, we're happy you asked that question. We've got a simple solution: We'll do it all for you and show you proof in a Dashboard that we did it! We do hyper local marketing better than anyone in Carrollton or Douglasville. We create a website that gets you clients and plays well with search engines, we combine social media ads with retargeting capabilities with authority website listings, we manage your reviews across all of the platforms, we get you into local, high quality print publications AND we put it all into one dashboard so you easily and quickly see demographics, clicks, ad artwork, easily make website and ad changes and more! We can totally simplify how you market and how you show up to your world... and show you the results too. Schedule a call today and start getting some clarity in your marketing!

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